Leading the way

Since we launched our first “31-footer” in 1965, Princess Yachts has slowly but surely become the standard for luxury pleasure yachts. From our legendary Flybridge yachts and challenging V-Class sport yachts to our long-distance motor yachts and innovative M-Class super yachts: they undoubtedly belong to the Princess family.

The strength of the brand is the timeless elegance of the design and the excellent quality. The perfect steering and the unparalleled sailing experience. The beautiful interiors and high-quality finish. You know when you are on board a Princess. Everything is just right. From the most advanced shipyards in the world we maintain our reputation based on quality, power and an honest design and construction process. Every Princess forms the perfect combination between style and functionality, tradition and innovation and creativity and high-profile designs.

The Princess brand now stands for the best of the best in luxury motor yachts. As a member of the Moët Hennessy Louis Vuitton (LVMH) family, Princess has become a distinctive brand that is known worldwide.